Spectrum Brands is a global consumer products company. Included but not limited to its portfolio brands are Rayovac, Remington, George Foreman, Black & Decker Home, Toastmaster, Dingo, 8-In-1, Spectracide. Spectrum Brands products are sold by the world’s top 25 retailers and are available in more than one million stores in more than 120 countries and generates annual revenue from continuing operations in excess of $3 billion.
- Lead four-person web development team in building out e-commerce platforms for Black & Decker appliances, George Foreman Cooking, Juiceman, Russell Hobbs, Breadman, and Littermaid in less than nine months.
- Generated $3 million the first year in new revenue by leading the first online digital channel. Increased to 5 million in the second year.
- Increased consumer retention by 15% and reactivated dormant consumers through weekly email retention campaigns.
- Responsible for $1.2 million acquisition media budget that includes web search, mobile, email, and online display ads.