Digital Marketing Strategist and Agency Owner
Founder of Bright Vessel, Bright Hosting, and Bright Plugins. Host of Bright Commerce Podcast. I share insights on algorithm changes, agency growth, and performance marketing from 15+ years building companies in the WordPress ecosystem.
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Latest Strategic Insights
Real strategies from someone who tests everything in live businesses first
How I Actually Build Customer Journey Maps (And Why Most People Do Them Wrong)
I did not start building customer journey maps because I read a marketing book and…
The PDF Plugins I Actually Use (And Why WordPress Makes This Harder Than It Should Be)
I am not a PDF evangelist. I spend a fair amount of time wishing we…
Why I Finally Stopped Putting High-Traffic Sites on Shared Hosting
I manage over 500 WordPress sites. I have seen what happens when you try to…
WordPress Telex: The AI Block Builder That Actually Understands WordPress
I did not start paying attention to Telex because I love AI hype. I started…
Why I Actually Started Using Serverless For WordPress Hosting (And When It Makes Sense)
I did not wake up one day and decide serverless architecture was the future of…
How I Stopped Fighting Facebook’s Broken Preview Images
I did not learn about Facebook’s Sharing Debugger because I thought it would be fun…
The Strategist Who Tests Everything First
I don’t just consult. I run the laboratory. Every strategy I share has been battle-tested in my own companies: BrightVessel (digital agency), BrightHosting (AWS hosting), and BrightPlugins (WooCommerce tools).
Other experts theorize. I test with real money, real clients, and real consequences.
My Companies
Bright Vessel
WordPress and WooCommerce agency serving enterprise clients. WooCommerce partner and Automattic collaborator since 2015.
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Bright Hosting
AWS-powered hosting platform built specifically for WordPress and WooCommerce sites requiring enterprise performance.
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Bright Plugins
WooCommerce plugin suite used by thousands of stores worldwide. Focus on preorders, delivery scheduling, and B2B functionality.
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Bright Commerce Podcast
Weekly conversations with e-commerce entrepreneurs, agency owners, and WordPress experts about what actually works in digital marketing.
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