The Marketing Strategist Who Predicted the Algorithm Apocalypse
In 2019, I started warning clients about Google's coming shift to EEAT and the death of traditional SEO tactics. While most agencies scrambled when the updates hit in 2021-2022, my companies were already prepared.
That’s because I don’t just advise. I test everything in my own businesses first.
Business Journey
2010 – Concept
The name was born, and it took three years of hard work to leap to work under it.
2013 – Launch
Bright Vessel’s initial launch was as a digital consultant agency, specializing in APP and Web Development.
We serviced mainly South Florida and found clients through old-fashioned networking events, chambers of commerce, etc.
Team: 1
2015 – Became a WooCommerce Partner
Bright Vessel changed its focus to work exclusively on WordPress and WooCommerce.
Through the partnership with WooCommerce, we started to grow and meet businesses worldwide while focusing on American and Canadian markets.
Expanded the team to include WordPress Developers and a Project Manager.
Team: 4
2017 – Build AWS Hosting Infrastructure
Bright Vessel moved from traditional hosting reselling to building a complete AWS infrastructure to host clients exclusively on our platform.
Team: 7
2018 – Built Our First Plugin (Preorders for WooCommerce)
As a side project, we started building our first plugin, Preorders for WooCommerce.
Team: 10
2020 – Launched Bright Plugins
Officially launched Bright Plugins and a freemium version of Preorders for WooCommerce.
Team: 12
2021 – Bright Hosting
We started building the Bright Hosting platform and merged web management plans into its platform.
Team: 14
2022 – Launched Bright Hosting
We officially launched Bright Hosting for web management plans and moved client management and billing to proprietary platforms.
Team: 15
2022 – Partnered with RepZio
In Q4 2022, we began building a connection from WooCommerce to the RepZio sales app.
This led to the creation of dozens of WooCommerce Wholesale sites.
Team: 16
2023 – Improve Brand and Efficiencies
- We continued building WooCommerce Wholesale sites and improved the RepZio connector. We then refocused on Bright Plugins to develop additional plugins.
- Revamped all three brands with a new look and feel.
- Began an Airtable optimization project to enhance business intelligence and analytics.
Team: 18
2024 – Focus on Large Accounts and Partnerships
- Endeavor Schools has grown from 15 to 105 locations since 2013, and we negotiated a better deal to manage their digital platform.
- United Site Services doubled its engagement.
- Launched 12 new plugins under Bright Plugins to grow subscription revenue.
- Became partners with Automattic for WordPress.com and JetPack.com.
- Continued building brand reach through multiple channels.
Team: 20
2025 – Launched Bright Commerce and Building for Scale
- Focused on increasing brand presence and operational efficiency through Airtable.
- Tracking internal processes, team activities, projects, and investments, aiming for full rollout by mid-2025.
- Recommitted to Bright Plugins — releasing freemium versions of all new plugins and offering discounted monthly licenses.
- Improving Bright Hosting’s customer experience and looking for expansion opportunities.
- Launched LinkedIn outreach campaigns to find larger clients.
- Building brand presence with knowledge-based video tutorials.
- Positioning Bright Vessel as a high-level digital consulting firm.
- Optimizing Team Efficiencies
- Hire SDR Firm to create lead channel
Team: 21
2025 – Launched Bright Commerce
We officially launched the Bright Commerce Podcast featuring unfiltered conversations with entrepreneurs, developers, and marketers building and scaling with WordPress.
2026 – Present
- We officially launched the Bright Schools providing faith-centered digital and marketing strategies for Christian K-12 schools grounded in biblical principles
- We officially launched the Campus Marketing Group providing sophisticated digital strategies to help elite private schools, daycares, and Montessori institutions connect with discerning families
Team: 21
My Philosophy
Most marketing experts sell strategies they’ve never executed. I’m different. Every framework I teach comes from years of implementation, testing, and refinement in actual businesses.
Whether it’s surviving iOS 14.5, preparing for cookieless tracking, or building profitable agency systems, I’ve done it first with my own companies, then I help others do it better.
Client Examples
Endeavor Schools
11-year partnership helping them grow from 15 to 105+ locations with comprehensive digital platform management.
United Site Services
6-year enterprise relationship managing digital transformation across multiple departments.
Fortune 500 Automotive
Algorithm survival strategies and enterprise-scale marketing overhauls for major manufacturing clients.
National Education Networks
Multi-location management and integrated marketing systems.
Current Focus
Today, I focus on sharing insights from building three companies in the WordPress ecosystem. I write weekly about algorithm changes, agency operations, and performance marketing strategies that actually work.