AI has completely changed how people search — and now, it’s beginning to change how they buy. In this episode of Bright Commerce, Judd Dunagan and Carlos Caneja sit down with Brian Seaman from GoBeyond SEO to unpack how AI, LLMs, and agentic systems are reshaping the future of SEO and digital marketing.
What you’ll learn in this episode:
→ How generative AI (ChatGPT, Gemini, Perplexity, Claude) is shifting search away from “10 blue links”
What Google’s Search Generative Experience (SGE) means for SEO and ranking signals
Why old SEO tactics are dying and how conversational, intent-driven content wins
→ The rise of Agentic AI: from booking and buying to planning and product comparisons
→ Practical strategies businesses can use to stay visible in AI-powered ecosystems
How AI is reshaping every stage of the marketing funnel, from awareness to advocacy
If you want to future-proof your business and understand SEO beyond Google, this episode is for you.
